Historically companies have focused on people’s weaknesses instead of celebrating their strengths. It is a leader’s responsibility to focus on the team’s strengths because this is what motivates people, makes them passionate about their job and ultimately improves their performance.
At True North, we conduct our strengths coaching through a programme created by Marcus Buckingham called StrengthsFinder. Originally developed in the United States, this personal assessment tool has given millions of individuals a new way of positively describing their inherent talents.